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You know it, your customers know it: People enjoy getting rewards. Customers are willing to buy more
of your product when they're rewarded for their loyalty to your brand. In fact, 80 percent of
customers who participate
in a rewards-based customer loyalty program say their membership in the
program influences their purchasing decisions.
"But our company research shows that our customers are already satisfied with us," you say. "Why do
I need a loyalty program?" Satisfaction alone does not equal loyalty. Harvard Business Review reports
that between 65 and 85 percent of customers who chose a new supplier say they were actually satisfied
or very satisfied with the former supplier. Creating loyalty with your customers is the key to
building your brand and increasing profits.
At first glance, it seems like creating a value-driven customer loyalty program is easy. But a loyalty
program will only deliver value to your company if your customers perceive there is value to them.
They need to clearly recognize that their participation delivers something beyond your products. These
additional loyalty benefits create an incentive to continue with your service. Customers begin to
recognize this as a seamless extension of the buying process, adding value to every transaction.
The ability to build a loyalty program that appropriately compliments your products and services requires
a partner who can help you create a multi-faceted solution. A solution not only based on a solid software
foundation, but one that adds significant value to your customer marketing strategy. A successful program
requires a company whose experience helps you realize the maximum return on your marketing spend. It
requires a solution that provides the customer insight you need for sustainable competitive advantage.
MediaTrac's LoyaltyTrac is just that solution.
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