Learn more about MediaTrac™, and find out what’s happening in the world of loyalty marketing and media management.

Houston Real Estate Developer Takes Charge and Brings Home Buyers to Builders with MediaTrac's Reward Program  April 15, 2008 - Unique Incentive Program Bonds Realtors and Builders While Driving Customer Traffic to New Communities

MediaTrac Launches Custom Loyalty Rewards Program for Independent Automotive Repair Shops November 27, 2007 - Integrated Frequency Marketing Program Entices Customers to Increase Frequency of Visits and Spend through Targeted Member Marketing

MediaTrac Launches New Incentive Program Aimed at Closing "Be Back" Customers October 29, 2007 - Incentive Card Program Captures the Attention of Potential Customers and Keeps a Dealership Top of Mind

Down East Toyota drives repeat business with LoyaltyTrac^® Apr 25, 2007 - Read about how Downeast Toyota is using LoyaltyTrac to grow service revenues and vehicle sales.

MediaTrac becomes the newest member of OSA advisory panel April 16, 2007 – MediaTrac, LLC today joined the Open Secure Access (OSA) coalition of companies whose primary goal is to put dealers back in control of who accesses their data and how it's used.

MediaTrac Announces Next Generation Loyaltytrac™ Automotive Loyalty Program October 30, 2006 – Contracts for Loyaltytrac™ Reward Cards Reach 3,000,000.

Top Home Builders Look to MediaTrac to Measure Advertising Effectiveness October 23, 2006 – Objective Reporting Empowers Home Builders to Make Better-Informed Marketing Decisions and Capitalize on their Marketing Investments.

MediaTrac and ARKONA Partner to Deliver the First Fully Integrated DMS Loyalty Program for Auto Dealers June 27, 2006 – Dealers Now Have Seamless Information Access to More Effectively Market to Their Customers and Drive Revenue.

MediaTrac’s Customer Loyalty Program Delivers Increased Revenue and Profit Across All Automotive Brands May 8, 2006 – Dealers See Measurable Improvements in Sales, F&I, and Service.

Loyalty Drives Vehicle Sales, F&I, and Service April 4, 2006 – This Dealer Marketing Magazine article shows how customer loyalty is helping key dealership departments improve revenue and profit.

Growth Market for Mike Gorun March 3, 2006 – The East Bay Business Times highlights how, under Mike Gorun's leadership, MediaTrac is growing to meet the demands of a growing customer base.

Berge Ford Credits Sales Increase to Customer Loyalty Program January 31, 2006 – Proof that Customer Loyalty Programs Gain New Customers and Retain the Most Profitable Ones.

MediaTrac Enrolls 1,000,000th Service Reward Card Member Jan. 10, 2006 – MediaTrac announces that hundreds of automobile dealerships nationwide use LoyaltyTrac™ to drive vehicle sales and improve service retention.

Using Customer Insight to Build Competitive Advantage – Peppers & Rogers Group, the worlds leading authority on customer-based business strategy, discusses the value of customer insight in driving retail profitability.

Keep Your Customer Loyal, Not Just Satisfied – Is satisfaction the same as loyalty? In this article, Jill Giffin, author of "Customer Loyalty: How to Earn It, How to Keep It" and president of The Marketing Resource Center Inc., shares how people grow into loyal customers in stages.

Setting Up a System For Getting, Keeping Clients – Jill Griffin, a renowned loyalty expert, outlines the key loyalty terminology and variables that define and drive loyalty, and shares the eight steps a loyalty program should follow.